Agent movement stalls as retention takes hold in Q2
External moves — agents changing to a different brand — are essentially flat year-over-year at 3,390, a difference of just six from Q2 2025.
The latest numbers on agent movement indicate a significant slowdown in external moves, with agents choosing to stay put rather than switching to a different brand. With only 3,390 agents making a change, this represents a mere six more than in Q2 2025, suggesting that retention efforts by brokerages are paying off. This is a notable trend, especially considering the typical fluctuations in agent movement that can occur over the course of a year.
This stalled movement has implications for the real estate industry, as it suggests that agents are finding stability and satisfaction with their current brokerages. In a field where loyalty can be hard to come by, the fact that agents are choosing to stay put indicates that brokerages are successfully addressing the needs and concerns of their agents. This, in turn, can lead to better service for clients and a more stable business environment for brokerages.
As the industry continues to evolve, it's worth watching how this trend plays out over the rest of the year. Will retention efforts continue to pay off, or will external factors – such as changes in the market or new technologies – disrupt the status quo and lead to an uptick in agent movement? Additionally, it's worth keeping an eye on how different brokerages are approaching retention and what strategies are proving most effective in holding onto top talent.
Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.