What music sells a house? Agents say it’s not about genre
Taylor Swift, classical or silence? Agents explain how they pick open house music, the one rule most follow and why none can prove it works.
When it comes to selling a house, the right music can make a big difference in creating a welcoming atmosphere for potential buyers. Real estate agents agree that the goal is to make the space feel like home, and the music playing in the background can influence that perception. While some might think that a specific genre, such as classical or Taylor Swift, would be a safe bet, agents say it's not about the type of music, but rather about creating a pleasant ambiance.
The one rule most agents follow is to keep the music mellow and unobtrusive, avoiding anything too loud or distracting. This approach makes sense, given that buyers are often already on high alert as they walk through a new home, taking in every detail. By keeping the music subtle, agents can help buyers focus on the features and charm of the property, rather than being overwhelmed by the soundtrack.
What's interesting is that despite the widespread use of music in open houses, there's no concrete evidence that it actually works to sell a house. Agents swear by its effectiveness, but it's largely anecdotal. As the real estate market continues to evolve, it will be worth watching whether agents start to experiment with different music strategies or if the industry settles on a standard approach.
Originally reported by inman.com. ASIDNews adds analysis for real estate & property readers.