Side’s new Google deal with HouseCanary could give its agents an edge in listing visibility

The recent partnership between Side and Google, facilitated by HouseCanary, is a significant development in the real estate industry, particularly for agents and brokers affiliated with Side. This deal enables over 600 Side partners across 19 states to increase their listing visibility through Google's mobile carousel, accessible via My State MLS. For agents, this means enhanced exposure for their listings, potentially leading to more views, inquiries, and ultimately, sales.

This partnership matters because it underscores the importance of online visibility in today's digital real estate landscape. With the majority of homebuyers starting their search online, having a strong digital presence is crucial for agents and brokers to remain competitive. By leveraging Google's vast reach and HouseCanary's data capabilities, Side partners can gain a significant edge in the market. Furthermore, this collaboration highlights the growing trend of technology integration in real estate, where data-driven solutions and online platforms are becoming essential tools for industry professionals.

As this partnership unfolds, it will be interesting to watch how it impacts the market and whether other real estate companies follow suit. Key factors to monitor include the adoption rate among Side partners, the resulting increase in listing views and sales, and how this affects the overall competitive landscape. Additionally, the success of this partnership may pave the way for further collaborations between real estate companies and tech giants, potentially leading to new innovations and opportunities in the industry.

Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.