Reddit vanished from ChatGPT in four days. Real estate should take the hint.
Agents are buying "AI visibility." A lot of what they're buying is rented space on platforms they don't control and some of it is an FTC problem.
The sudden disappearance of Reddit from ChatGPT's search results serves as a stark reminder for the real estate industry about the fleeting nature of online visibility. Agents and brokers are investing heavily in "AI visibility," but as this development shows, such visibility can vanish overnight. This is particularly concerning given that much of what they're buying is essentially rented space on platforms they don't control.
The issue here is twofold. Firstly, when agents purchase AI visibility, they're often relying on third-party platforms to showcase their services. However, as Reddit's removal from ChatGPT demonstrates, these platforms can change their algorithms or policies at any moment, effectively erasing an agent's online presence. Secondly, some of these practices may raise concerns with the Federal Trade Commission (FTC), adding a layer of regulatory risk to an already uncertain landscape.
As the real estate industry continues to navigate the evolving digital landscape, it's crucial for professionals to take heed of this development. What to watch next is how agents and brokers adapt their strategies to prioritize owned channels, such as their own websites, and focus on building direct relationships with clients. By doing so, they can mitigate the risks associated with rented visibility and ensure a more stable online presence.
Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.