Realtors use AI more often, NAR 2026 tech report finds
75% of AI users write listing descriptions with it, and only 12% say they do not use AI and do not plan to
The National Association of Realtors' 2026 tech report highlights a significant shift towards the adoption of Artificial Intelligence (AI) in the real estate industry. With 75% of AI users leveraging the technology to write listing descriptions, it's clear that AI is becoming an integral tool for realtors to streamline their workflow and improve efficiency. This trend is particularly noteworthy as it demonstrates how AI can help realtors save time and focus on high-value tasks.
The report also reveals that only 12% of realtors do not use AI and do not plan to, indicating a growing recognition of AI's potential benefits in the industry. As AI technology continues to evolve, it's likely that more realtors will explore its applications in areas such as property valuation, marketing, and customer service. For ASID members, this trend is relevant as it may impact the way they interact with clients, present properties, and develop marketing strategies.
As the real estate industry becomes increasingly reliant on AI, it's essential to watch how this technology will continue to shape the way realtors work and interact with clients. Key areas to monitor include the development of more sophisticated AI tools, the impact of AI on property transactions, and the potential for AI to enhance the homebuying experience. By staying informed about these trends, ASID members can stay ahead of the curve and adapt to the changing landscape of the real estate industry.
Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.