Private listings come up short as coming-soon listings gain ground, study finds

The shift away from private listings towards coming-soon listings is a trend worth noting, especially for real estate professionals and investors. According to a recent study, private listings have fallen short of expectations, while coming-soon listings are gaining traction. This change in dynamics could be attributed to various factors, including the increasing popularity of online real estate platforms and the growing demand for transparency in the homebuying process.

The study, which analyzed 10 million sales data from January 2024 to June 2026, compared sale prices to Zillow's Automated Valuation Model (AVM) expectations. The findings suggest that private listings, which were once a staple in the real estate industry, are no longer the go-to option for many sellers. Instead, coming-soon listings are becoming increasingly popular, allowing sellers to generate buzz and interest in their properties before officially hitting the market. This trend is likely to have implications for real estate agents, investors, and homebuyers, who will need to adapt to the changing landscape.

As the real estate market continues to evolve, it's essential to watch how this trend unfolds and what it means for the industry as a whole. One thing to keep an eye on is how coming-soon listings impact the accuracy of AVMs and other predictive models. Additionally, industry professionals should be aware of the potential benefits and drawbacks of this shift, including changes in pricing strategies, marketing tactics, and the overall homebuying experience. By staying informed and adaptable, real estate professionals can navigate this changing landscape and continue to provide value to their clients.

Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.