How to price for the search range, not seller preference
The real estate portal is your listing's front door, coach Darryl Davis writes. Price for the ranges reflected there, so your listing gets seen by more buyers.
When it comes to pricing a property, it's easy to get caught up in what the seller wants to get, but the reality is that the real estate portal is often the first point of contact for potential buyers. As such, it's crucial to price a listing in a way that makes it visible to as many buyers as possible. This means taking a practical approach to pricing, rather than relying on seller preference.
In the current market, buyers are using online portals to search for properties within specific price ranges. If a listing is priced too high, it may not show up in search results, reducing its visibility and chances of selling. By pricing a listing in line with the search ranges reflected on the portal, agents can increase its exposure and attract more potential buyers. This is especially important in a competitive market where buyers have a wide range of options to choose from.
As the market continues to evolve, it's essential for agents to stay focused on what works. Keep an eye on how portals adjust their algorithms and search ranges, and be prepared to adapt pricing strategies accordingly. What's also worth watching is how buyer behavior changes in response to market conditions, and how agents can use data and insights to inform their pricing decisions and stay ahead of the competition.
Originally reported by inman.com. ASIDNews adds analysis for real estate & property readers.