HomeServices’ Chris Kelly says mortgage servicing is real estate’s new lead engine
Executives say servicing helps preserve agent relationships and creates recurring touchpoints that can surface refi or move-up intent.
HomeServices' assertion that mortgage servicing has become the new lead engine for real estate highlights a significant shift in the industry. Traditionally, lead generation has relied on direct-to-consumer advertising, open houses, and referrals. However, with the increasing complexity of the homebuying process and growing competition, companies are looking for more efficient and cost-effective ways to maintain agent relationships and identify potential clients.
The emphasis on mortgage servicing as a lead engine makes sense, given that it provides a steady stream of interactions with homeowners. By managing mortgage servicing, companies can create regular touchpoints that help identify potential refinance or move-up opportunities. This approach allows for more targeted marketing and can help preserve agent relationships by providing them with a steady flow of leads. As the real estate market continues to evolve, it's likely that companies will focus on building and leveraging these types of relationships to drive growth.
As the industry continues to watch the evolution of mortgage servicing as a lead engine, it's essential to monitor how companies like HomeServices are investing in this space. Will they focus on building in-house servicing capabilities or partner with external providers? How will they balance the needs of homeowners, agents, and investors in this new model? Keeping an eye on these developments will be crucial for real estate professionals and investors looking to stay ahead of the curve.
Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.