Gary Keller tells agents why rates did not fall and what it means for 2026

The recent update from Keller Williams provides valuable insights into the current state of the real estate market. According to KW, the 30-year fixed mortgage rate stands at 6.86%, home prices have seen a 5.4% growth, and existing home sales have reached 4.1 million. These numbers are crucial for industry professionals, as they help shape expectations and inform business strategies.

The stability of interest rates, despite some predictions of a decrease, has significant implications for the market. A rate decrease could have brought more buyers into the market, potentially driving up sales volumes and prices. However, with rates holding steady, agents and brokers must adjust their approaches to attract and retain clients. The 5.4% home price growth indicates a continued upward trend, which may be influenced by factors such as inventory levels and demand.

As we look ahead to 2026, it's essential to monitor how these trends evolve and impact the market. Industry professionals should keep a close eye on interest rate movements, housing inventory, and regulatory changes that could influence the market. Additionally, agents and brokers should focus on developing strategies to navigate the current landscape, including adapting to changing client needs and preferences. By staying informed and agile, professionals can position themselves for success in an ever-changing market.

Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.