Forget SEO. Jeff Lobb says agents need to win at AI search now
Google's shift to AI-driven search is already costing real estate agents referrals they'll never know they lost. Jeff Lobb explains AEO and how to fix it.
The shift to AI-driven search by Google is a significant development that real estate agents cannot afford to ignore. As Jeff Lobb points out, this change is already resulting in lost referrals for agents, and the worst part is that they may not even be aware of it. This highlights the importance of adapting to the evolving digital landscape, where traditional SEO strategies may no longer be enough to stay competitive. For ASID professionals, understanding the implications of AI-driven search is crucial to ensuring their online presence remains effective.
The concept of AEO, or Artificial Intelligence Engine Optimization, is becoming increasingly relevant in the real estate industry. As Lobb explains, AEO requires a different approach than traditional SEO, taking into account the nuances of AI-driven search algorithms. This means that agents need to rethink their online strategies to ensure they are visible and accessible to potential clients. For ASID professionals, this may involve reassessing their website content, social media presence, and overall online footprint to ensure they are optimized for AI-driven search.
As the real estate industry continues to navigate this shift, it will be important to watch how agents and brokers adapt their online strategies to prioritize AEO. ASID professionals should pay close attention to emerging best practices and trends in AI-driven search, and be prepared to invest time and resources into optimizing their online presence. By staying ahead of the curve, ASID professionals can minimize the risk of lost referrals and stay competitive in a rapidly changing digital landscape.
Originally reported by inman.com. ASIDNews adds analysis for real estate & property readers.