ASID News Today — October 26, 2026
Splitero’s Michael Gifford says HEIs could gain market share as mortgage rates stay high and more — today's asid signal.
High mortgage rates continue to impact the real estate market, and industry experts are weighing in on the potential effects. According to Michael Gifford of Splitero, high mortgage rates could lead to an increase in market share for house equity investors, or HEIs. As rates remain elevated, Gifford suggests that HEIs may be well-positioned to capitalize on changing market conditions.
The impact of high mortgage rates is also being felt by homebuyers, who are now facing a significant increase in monthly payments. With mortgage rates hovering around 7.28%, the cost of purchasing a home has increased substantially, adding a $215-a-month surcharge to what was once considered the American dream. In this environment, industry professionals are being forced to adapt and prioritize, with many adopting a triage-first approach, focusing on immediate needs before developing a long-term strategy.
Today's signal:
• Splitero’s Michael Gifford says HEIs could gain market share as mortgage rates stay high (housingwire.com)
• At 7.28%, the American dream just got a $215-a-month surcharge (housingwire.com)
• Playbook: Triage first, strategy second. (housingwire.com)