ASID News Today — September 10, 2026
Parents follow their kids to the South in ‘baby chaser’ boom and more — today's asid signal.
As we navigate the complexities of the current real estate landscape, it's clear that the market is influenced by a multitude of factors, including demographic shifts and changing consumer behaviors. The trend of parents following their children to the South, dubbed the 'baby chaser' boom, is a prime example of how personal and family considerations can drive housing decisions. This phenomenon is likely to have a significant impact on local markets, particularly in terms of demand for housing and community development. Meanwhile, the housing market as a whole is sending mixed signals, with some indicators pointing to a slowdown while others suggest a more stable outlook.
Despite these uncertainties, industry players are pushing forward with strategic initiatives aimed at driving growth and profitability. National Home Corp. is targeting an 18% gross margin by focusing on pace, while Sotheby's International Realty is expanding its operations through the acquisition of ONE and TTR under its company-owned brokerage. For real estate professionals and investors, the key to success lies in scaling profitably and making informed decisions based on data-driven insights. A recent study by AD Mortgage found that buying a home now is the better option in 61% of scenarios, highlighting the importance of careful consideration and planning in the home buying process. As the market continues to evolve, it's essential for stakeholders to stay informed and adapt to changing conditions in order to achieve their goals.
Today's signal:
• Parents follow their kids to the South in ‘baby chaser’ boom (housingwire.com)
• Housing Market Spotlight: When housing market signals don’t agree (housingwire.com)
• National Home Corp. targets 18% gross margin with pace focus (housingwire.com)
• Sotheby’s International Realty brings ONE, TTR under company-owned brokerage (housingwire.com)
• Do you have what it takes to scale profitably for the model you are running? (housingwire.com)
• Buying a home now beat waiting in 61% of scenarios, AD Mortgage study finds (housingwire.com)