AI can help sellers list homes, agents still drive net proceeds
NAR said 91% of 2025 sellers used an agent and FSBO was 5%, as AI tools help listings but not net proceeds and risk control.
The National Association of Realtors' recent data highlights the ongoing importance of real estate agents in the home selling process, despite the increasing presence of artificial intelligence tools. With 91% of sellers utilizing an agent in 2025, it's clear that the expertise and guidance provided by agents continue to be valued by homeowners.
The use of AI in real estate is primarily impacting the listing process, making it easier and more efficient for sellers to showcase their properties. However, when it comes to maximizing net proceeds and managing risk, agents remain essential. The 5% of sellers who opted for a For Sale By Owner (FSBO) approach likely faced challenges in achieving the best possible sale price and navigating complex transactions.
As the real estate industry continues to evolve, it's essential to watch how AI tools will further integrate with agent services. The key question is whether AI will eventually enable FSBO sellers to achieve comparable net proceeds to those working with agents. For now, agents remain crucial in driving successful sales outcomes, and their role in managing risk and maximizing returns is unlikely to be replaced by technology alone.
Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.