8 ways to expand your sphere of influence in real estate in 2026

As we head into 2026, real estate agents are looking for ways to stay ahead of the curve and grow their business. For Kayla Lee, an agent with SERHANT in New York City, building a strong sphere of influence is key. Her tips offer practical advice for agents looking to expand their network and increase their opportunities. By focusing on relationships and community engagement, agents can establish themselves as trusted experts in their market.

Lee's approach emphasizes the importance of personal connections and providing value to clients and potential clients. In a competitive market like New York City, agents need to be proactive in building their sphere of influence and staying top of mind with their network. This can involve everything from hosting events and open houses to leveraging social media and other digital tools. By taking a thoughtful and intentional approach, agents can build a loyal following and drive long-term growth.

As we watch the real estate market evolve in 2026, it's clear that agents who focus on building strong relationships and providing exceptional service will be best positioned for success. To watch next: how agents like Kayla Lee adapt to changing market conditions and continue to innovate their approach to sphere of influence building. Will we see a shift towards more digital strategies, or will traditional methods like networking events and direct mail continue to dominate? Stay tuned for more insights from top agents and industry experts.

Originally reported by housingwire.com. ASIDNews adds analysis for real estate & property readers.